Wikimedia Foundation managed to raise $16 million in donations. Over 500,000 Wikipedia users donated in this fundraising. This money would help Foundation pay for their staff and other expenses. It will keep Wikipedia ad free for this year. When we look at Wikipedia one question arises in mind; What happens if people don’t donate. Will they then accept advertising? This question was asked to Wiki founder Jimmy Wales and he replied:
"While we’ve always said that we’re opposed to having advertising on Wikipedia, we’ve never said 'absolutely never'."